![]() ![]() ![]() Mailchimp does it all for you with one click of the button. You also often have limits as to how many addresses you can send a message to at one time, creating additional time and work for the user. Along those same lines, mailing out to a list on a spreadsheet and/or directly from an email account often results in the message being flagged as spam/junk for recipients. I have found that this is so much more foolproof than keeping up with your own list in a simple spreadsheet. It notifies you as the user when and why someone requests to be unsubscribed from future correspondence, and ensures they are actually removed from your Mailchimp list. In my personal experience, I have loved the way the "unsubscribe" feature works with Mailchimp. Not only is Mailchimp very affordable for businesses with limited budgets, it is a great way to manage and store the likely smaller customer lists those businesses have. Mailchimp is absolutely ideal for corresponding with customers/clientele, especially, (and from my experience), for small businesses and non-profits.
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